Headed by a team of market-leading experts, Eleven combines individual specialism with collaborative ethos to provide a holistic approach that delivers tangible returns for clients.
Cliff Fluet is Managing Director of Eleven. Cliff has over two decades' experience in digital strategy and advisory having practised as in-house counsel and external adviser to some of the world's biggest names in digital, mobile, social, brands, music, live events and online. In addition, he also works with some of the more disruptive businesses in the areas of: artificial intelligence; blockchain and cryptography; and social and immersive video.
Iain McDonald is responsible for operational management and client service delivery at Eleven. He has worked with some of the biggest names in sports and media, including football clubs, media agencies, athletes and talent, governing bodies including both global and regional brands. Iain specialises in helping rights owners and brands transform into cutting-edge media entities and advises on complex commercial matters, including the IP architecture required to develop and implement content and engagement strategies.
Alun Simpson has over 20 years’ experience in advising companies on M&A, funding and strategy. At Eleven he provides corporate finance/M&A services to companies in the music, digital media, TV/film and sport sectors. Prior to joining Eleven, Alun was Director of a top pan-European corporate advisory firm, focusing on transactions across the media and digital media sectors. Today he combines his Eleven work with a role at Par Equity, advising on early stage investments in the media sector with a particular focus on music and music tech.
Luke Solomonson brings valuable experience from working as an analyst at a top global management consulting company where he supported strategic consulting projects for some of the world’s biggest telcos, media houses, and sports organizations. He is an expert in: strategic business modelling; client and consumer analytics; and identifying and assessing growth opportunities. Luke has led strategy analytics projects for media and sports organizations as well as large brands. The objective of these projects is to bring “big business” strategy analytics and modeling to clients and projects of all sizes.